KitchenAid Announces 2025 Color of the Year: Butter – A Nostalgic and Comforting Choice
As the world of kitchen design continues to evolve, KitchenAid has officially unveiled its 2025 Color of the Year: Butter. This warm, soft yellow shade embodies comfort, nostalgia, and timeless charm, inviting home cooks and food enthusiasts alike to embrace a sense of warmth in their culinary spaces. Following last year’s Blue Salt, Butter offers a retro-inspired hue reminiscent of the pastel kitchens of the 1950s and 1960s, making it a delightful addition to any kitchen.
Why Butter? A Color Rooted in Comfort and Nostalgia
According to Brittni Pertijs, KitchenAid’s Color, Material & Finish Design Manager, the selection of Butter was intentional, evoking warmth and cherished memories. “This soft, energizing butter yellow felt like the perfect marriage of those elements… It has the ability to transport you back in time.” This choice marks a natural evolution within KitchenAid’s Color of the Year program, which has been running since 2017. Butter is the seventh iteration of this initiative, following a range of shades from bold to soothing.
The process of selecting Butter took over three years, with its origins tracing back to a trending hue in 2019—Mustard. KitchenAid has a long history of stand mixer color innovations, beginning in 1955 when the company first introduced colored mixers to households. With Butter’s launch, KitchenAid continues to lead in kitchen aesthetics, referencing the past while seamlessly fitting into modern kitchen designs.
A Reaction to Millennial Gray Kitchens?
Sarah Crowder, Simply Recipes Art Director, suggests that Butter may be a direct response to the gray-dominated kitchens that became a hallmark of millennial home decor. This soft yellow offers an inviting warmth that contrasts with cooler-toned kitchens, making it an attractive pop of color that remains neutral enough for various interior styles. She also highlights the clever connection between the color choice and the stand mixer’s most practical use: beating butter. “Maybe the company had it in its back pocket for a long time, and this was the year to finally pull out the Butter,” she muses.
How to Incorporate Butter Into Your Kitchen
For those wondering whether this new shade will complement their kitchen, experts say Butter is a versatile neutral, making it easy to introduce subtle color accents:
- Pair It with Blues: Brittni Pertijs suggests that Butter harmonizes beautifully with shades of blue, including soft periwinkle tones. If you already have KitchenAid’s Blue Velvet appliances, this new color will complement them perfectly.
- Blend with Sage Green: For a more earthy, muted palette, Butter also works well with sage green and other natural tones.
- A Pop Without Overpowering: Unlike bold statement colors, Butter remains soft and welcoming, making it suitable for all kitchen styles—from modern minimalist to vintage-inspired.
Where to Get the KitchenAid Butter Stand Mixer
The new Butter color will be available on KitchenAid’s 5-Quart Artisan Series Tilt-Head Stand Mixer, one of the best stand mixers on the market, appreciated for its reliability, ease of use, and stylish design.
🔹 BUY IT NOW: KitchenAid Artisan Series 5-Quart Tilt-Head Stand Mixer in Butter ($499.99)
This stand mixer is a favorite among baking professionals, home cooks, and food stylists, making it a staple appliance in many kitchens.
Final Thoughts: Will Butter Stand the Test of Time?
Experts agree that Butter is a timeless, crowd-pleasing shade that’s likely to remain stylish for years to come. Whether it’s a way to break away from the monotony of gray kitchens or simply a reflection of the warmth and nostalgia that people crave in their homes, this shade stands out as one of KitchenAid’s most universally appealing Color of the Year selections.
If you're a kitchen enthusiast or someone who loves beautifully curated spaces, Butter might just be the perfect hue to brighten up your cooking area in 2025.
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